How Visible Are You to AI? Check Your Score
AI Visibility Score Checker
Find out how easily ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews can find, read, trust and recommend your website. Answer the questions below and get a score out of 100 with a clear fix list.
1. AI crawler access 20 points
Can AI bots reach your pages at all?
Does your robots.txt allow AI crawlers?GPTBot, ClaudeBot, PerplexityBot, Google-Extended and similar bots.
Are your important pages free of blocks?Not blocked in robots.txt, not noindex, not behind a login.
Does your site have an llms.txt file?A plain-text summary and link map for AI tools at yoursite.com/llms.txt.
Is your XML sitemap clean and up to date?No redirects, noindex or duplicate URLs; lastmod dates present.
2. Content readability 25 points
Once a bot arrives, can it understand what it reads?
Is your main content in the page HTML?Not loaded only after a click, scroll or JavaScript.
Are key facts written as text?Prices, numbers, rankings and results, not only in images or PDFs.
Do pages use clear headings and direct answers?One H1, logical H2/H3s, the answer near the top.
Do you have FAQs that answer real customer questions?Written in the words people actually use.
Are your facts consistent across all pages?The same numbers everywhere, with no contradictions.
3. Structured data 15 points
Schema markup that labels what your content means.
Do you have Organization schema?Name, logo, address, contact and social profile links.
Do key pages have page-type schema?FAQPage, Article, Product, Service, Course and similar.
Do you have breadcrumb schema?BreadcrumbList on inner pages.
4. Authority and trust 20 points
AI tools prefer brands that other trusted sites talk about.
Are you listed on major directories and review sites?Industry portals, Google Business Profile, review platforms.
Are you mentioned in news or industry publications?Articles, interviews, expert quotes in the last 12 months.
Is your Wikipedia or Wikidata entry accurate?Answer "Partly" if you have none yet.
Are your claims backed by sources?Rankings, awards and stats with year and source, not just "the best".
Do you show authors and experts with credentials?Named authors, bios and qualifications.
5. AI answer presence 20 points
Ask each AI tool 5–10 questions your customers would ask, without naming your brand (for example "best [service] in [city]"). Count how many answers mention you. Leave a row blank to skip it.
| AI platform | Prompts tested | Times you were mentioned |
|---|---|---|
| ChatGPT | ||
| Google Gemini | ||
| Perplexity | ||
| Claude | ||
| Google AI Overviews |
Your fix list
How the score works
Your score is built from five areas: AI crawler access (20 points), content readability (25), structured data (15), authority and trust (20) and AI answer presence (20). "Yes" earns full points for a question, "Partly" earns half and "No" earns none. If you skip the AI answer presence test, your score is based on the other four areas and scaled to 100. Re-check every few months, since AI answers change as models and sources are updated.